It’s almost the weekend!

What We Shipped

  • Outcomes 🎉🎉🎉 - All of you know I've been talking about it for a long time, and it is now LIVE!

    Business outcomes get discussed in sales conversations, translated into features in the SOW, and then rarely heard from again. That gap matters in two different ways depending on what kind of shop you are.

    • If you're delivering outcomes, your consultants need to know which features are serving which outcomes on a live project — so they can make hundreds of micro-decisions every week with business context instead of in a vacuum.

    • If you're delivering features, you need to know which outcomes your features reliably produce — so you can productize, price, and sell against them.

    Outcomes in Glossa captures business outcomes from your sales conversations, tracks them with baseline, goal, and full history as projects evolve, and ties every requirement back to the outcome it's meant to drive — so your delivery team always knows the why, not just the what.

    Check it out in your org today!

Come See Me at Propel '26

  • I'm giving a talk on outcomes at Propel next week — if you're going to be there, come say hi! And if you're not registered yet but want to be (it’s in San Francisco): I have a spare ticket to give away. Reply to this email if you want it!

What's Coming Next

  • Requirements Style — Teach Glossa what a good requirement looks like for you and we'll match your style going forward. Your voice, your structure, your level of detail. Reply back if you want to be a design partner on this one!

As always, if you have questions, feedback, or just want to chat - you know where to find me. Have a great weekend!

- Ali

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